FEA seeks future foodservice film stars
FEA seeks future foodservice film stars
Partnership with Unifrog will play key role in NextGen initiative
As part of its NextGen initiative, FEA has partnered with Unifrog, the leading careers advisory specialist. Unifrog works with students, teachers and employers and develops resources to enable and enhance career progression for young people. Amongst those resources are videos to promote careers in particular industries – and now FEA is looking for future foodservice film stars to be part of the process.
“The partnership with Unifrog will play a major role in one of NextGen’s key objectives, which is to ensure that young people looking for careers advice are aware of the foodservice equipment industry,” says Adam Lawrence, FEA’s marketing manager. “Unifrog has enormous expertise, helping students explore the worlds of work and education, empowering teachers, councillors and parents to help their progression, and partnering with organisations like FEA to show the variety and opportunities workplaces can offer.
“Just as important, they have the contacts and network to ensure that the work we do with them gets in front of its intended audience – and helps us raise the profile of the industry to potential recruits.” In fact, Unifrog has partnerships with 65% of the UK’s state secondary schools and colleges, 95% of whom say the organisation has made a significant positive impact. Over two million students are active on the Unifrog platform.
“The NextGen team has found that lots of people come to the foodservice equipment industry almost by accident, or arrive because of family connections,” says Adam. “But, as we know, there are really great careers to be had here. So we need to engage with young people currently in school or at college and proactively tell them about the opportunities that our sector has to offer. That’s what the partnership with Unifrog is all about.”
The videos’ interviewees will already be working in the foodservice equipment industry and the shoots will include ‘fly on the wall’ type insights, as well as their own thoughts and experiences.
Initially Unifrog and FEA’s NextGen team will be producing four videos, exploring the work of field service engineers, fitters and installers, designers (kitchen and product), and sales representatives. The filming is being planned to take place in July, and anyone interested can apply here (tinyurl.com/4buh6dsk) until 31st May.
“Our foodservice equipment film stars will be fully briefed before the shoot begins,” says Adam, “so they don’t need to be anxious about their role! It should be fun and, more importantly, they will be making a real contribution towards the future of the foodservice industry.”
FEA’s NextGen initiative aims to grow the skilled workforce in the industry in a number of ways, including showcasing career opportunities, strengthening engagement between education and employers, and supporting early career development for new employees. Its guiding principles are based on being youth led, inclusive, collaborative and innovative, as well as remaining authentic and sustainable.
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